Portfolio | Harrie Folland

SOME NICE THINGS I'VE CREATED

Branding

Ocado

A six-month placement at the UK's largest online grocer. I was the brand guidelines copywriter for multiple style guides across seasonal campaigns.

Plus, I refreshed, updated, and expanded Ocado's core brand guidelines.

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Evelyn Health

Played a pivotal role in shaping the brand and creating guidelines for the UK's most prominent PMDD and PMS care company.

I crafted brand elements including values, philosophy, identity, and tone of voice.

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Priory Veterinary Surgeons

Voted as one of the top 25 vets in the UK, Priory needed a fresh new look to match their status.

We delved into the history of the business, ensuring the new brand retained original values whilst also embodying the practice's modern approach to animal healthcare.

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Product naming + packaging

Brand consultancy

Evelyn Health

A three-step cycle care supplement designed to ease the symptoms of PMS and PMDD.

I conceptualised the product name and crafted all packaging copy.

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JERMS

A female-founded gut supplement brand launching a new product, Biotic Energy.

I helped write the packing copy and supporting website content.

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Website copy

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XOOM Africa

A brand-new company offering small group trips across South Africa and Namibia.

XOOM's first trip enabled me to identify multiple touchpoints that could be altered and improved to ensure the company was living and breathing the experience it promised guests.

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OVUM

A leading company in the fertility supplement space.

OVUM planned to launch a new supplement to a new market segment. I conducted an analysis of the current brand and pitched concepts to increase brand awareness and engage the new community, whilst nurturing existing customers.

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NOTION+

A sustainable developer delivering carbon-neutral housing.

NOTION+ wanted fresh, new website copy to help embody their clean, minimal approach to housing.

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Priory Veterinary Surgeons

An independent, modern vet with a long history.

Priory's website was convoluted and confusing. I redesigned the navigation, layout, and content for a clear, calm, and enjoyable customer experience.

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Health guides

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Her + Earth

A female-founded ethical marketplace that heroes female-owned businesses.

I helped refresh the website copy and bring their friendly and informal tone of voice to life.

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Newsletters

Evelyn Health

Conceptualised, researched, and wrote each issue of Evelyn's newsletter, The Pedals.

- Grew subscriber list 110X in 12 months

- OTR >50% for 11 consecutive months

- Frequently achieved a CTR of >6%

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Evelyn Health

Hormonal health affects every area of a woman's life, yet there's very little support for those experiencing cycle disruption. I commissioned, edited, and published three comprehensive guides on topics rarely spoken about in public.

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HER + EARTH

A female-founded ethical marketplace.

Her + Earth needed a refresh of their partnership deck. I redefined the narrative, improved the storyline, and levelled up the copy.

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Partner deck

Plus 1s

I work alongside some brilliant creative freelancers.

If you're looking for an illustrator, graphic designer, Google Ads whizz, or photographer/videographer, send me an email and I'll link you up.