SAMPLE PORTFOLIO
Brand: finding, defining, and refining the essence of a business and strategising authentic ways to deliver such
BRAND EVOLUTION
Ocado
Created multiple style guides and expanded the core brand guidelines for the UK's largest online grocer.
Guides used by the internal creative team to ensure brand consistency across all touchpoints and campaigns.
BRAND DEVELOPMENT
Evelyn Health
Played a pivotal role in shaping the brand and creating guidelines for the UK's most prominent PMDD and PMS care company.
Crafted brand elements,
including values, philosophy, identity, and tone of voice.
REBRAND
Priory Veterinary Surgeons
Independent vets based in Reigate, Surrey, voted as one of the top 25 vets in the UK, 2024.
Priory came to me for a brand refresh.
We delved into the history of the business, ensuring the new brand retained original values and customer-first approaches, but updated to reflect the practice's modern approach to animal healthcare.
Brand consultancy: critical review of existing brands, identifying areas for brand alignment and activation to ensure a genuine and authentic customer experience
XOOM Africa
A brand-new company offering small group trips across South Africa and Namibia.
XOOM's first trip enabled me to identify multiple touchpoints that could be altered and improved to ensure the company was living and breathing the experience it promised guests.
OVUM
A leading company in the fertility supplement space.
OVUM planned to launch a new supplement to a new market segment. I conducted an analysis of the current brand and pitched concepts to increase brand awareness and engage the new community, whilst nurturing existing customers.
Newsletters: bi-monthly emails to the community full of tips, ideas, and lifestyle advice
Evelyn Health
Conceptualised, researched, and wrote each issue of Evelyn's newsletter, The Pedals.
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Grew subscribers from 30 to 3300 in 12 months
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OTR of >50% for 11 consecutive months
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Frequently achieved a CTR of over 6%
Product naming, packaging copy + product descriptions: women's health supplements, probiotics, and breast pumping accessories
Evelyn Health
A three-step cycle care supplement designed to ease the symptoms of PMS and PMDD.
I conceptualised the product name and crafted all packaging copy.
JERMS
A female-founded gut supplement brand launching a new product, Biotic Energy.
I helped write the packing copy and supporting website content.
Idaho Jones
Product descriptions written for a female-led business selling modern-day breastfeeding accessories to mums in the USA.
Health guides: a deep dive
Evelyn Health
Hormonal health affects every area of a woman's life, yet there's so little support for those experiencing cycle disruption. I commissioned, edited, and published three comprehensive guides on topics rarely spoken about in public.
PMDD, PMS, and the GP // PMDD, PMS, and the workplace // PMDD, PMS, and nutrition
Partnership booklet: to collaborate
HER + EARTH
A female-founded ethical marketplace.
Her + Earth needed a refresh of their partnership pitch deck. I redefined the narrative, improved the storyline, and levelled up the copy.
Website copy
NOTION+
A sustainable developer delivering carbon-neutral housing.
NOTION+ wanted fresh, new website copy to help embody their clean, minimal approach to housing.
Priory Veterinary Surgeons
An independent, modern vet with a long history. After their rebrand, Priory wanted to activate their new look and feel online.
The old website was convoluted and confusing. I redesigned the navigation, layout, and content. The result is a clear, calm, and enjoyable customer experience.
HER + EARTH
A female-founded ethical marketplace that heroes female-made products, women-owned businesses, and solutions that address the health needs of women and girls.
I helped refresh the website copy, bringing out a friendly, informal, clear, and kind TOV.
Grant applications for truly innovative solutions
I've personally secured over £2M in Government funding for UK start-ups in the green energy and sustainability spaces.
Please get in touch to discuss grant writing and application reviews.
Plus 1s
I work alongside some brilliant creative freelancers.
If you're looking for an illustrator, graphic designer, Google Ads whizz, or photographer/videographer, send me an email and I'll link you up.